07 Mar 2021

Generic landing page

History / Edit / PDF / EPUB / BIB / 2 min read (~230 words)
landing page
  • Company name
  • Product name
  • What problem we are trying to solve
  • How we are solving it
  • Why should you trust if vs our competitors
  • List what it can already do
  • List what we expect to be able to do
  • Link to our bug tracker
  • Subscribe to our mailing list
    • Become an alpha tester
    • Early access program

  • Email to contact for any question

  • A/B testing of the price

  • Testimonials

  • Full website

    • Packages/Pricing/Plans
    • Feature list

  • On signing

    • Send an email to a small survey
      • Establish the price range people would be willing to pay
      • Establish the type of model they'd be willing to accept
      • Check what feature they're the most interested in
      • Check which feature they'd like to see in the future
  • Events tracking
    • Seen sections of the landing page/
    • Mouse movement/heatmap/session recording (viewport + mouse position)

  • Define the information you want to collect/know more about

  • Unique Selling Proposition
  • Hero shot
  • Benefits of your offering
  • Social proof

  • Call-To-Action (single conversion goal)

  • The headline should inform the user what the product or service is all about